When you want to expand your reach and drive more traffic to your site, it’s tempting to focus exclusively on link building – but this might not be the best approach. In fact, it’s far more important to focus on the quality of your backlinks than the quantity. Don’t believe us? Keep reading to find out why backlink quality matters most and how you can use this knowledge in your link building campaigns.
Why backlinks matter
Having a lot of backlinks doesn’t necessarily mean you’re going to rank higher than your competitors. In fact, having low-quality backlinks could actually cause you to drop in rankings. Over time, Google has become more and more sophisticated about detecting and penalizing links that are suspicious or spammy. And what are spammy links? Any link that looks like it was made with no other purpose but to help your website rank higher in search results (for example, a link from a page on an unrelated topic or one containing links or text created purely for search engines). That might sound unfair, but links are powerful currency online, so there’s a strong incentive for marketers—even savvy ones—to do whatever they can to boost their web presence.
Backlink quality vs. quantity
Before I started building out my blogging network, I asked myself: What’s more important, backlink quality or quantity? For me, quality always trumps quantity. That said, you can’t just get any type of link and expect to see results. Here are 3 ways to achieve a high-quality backlink that makes sense for your content marketing goals
Why your backlinks are important
Building backlinks to your website helps search engines understand that you are an authority on a topic. This causes your website to be ranked higher in Google’s search results for queries related to that topic. In addition, once you’ve got a good amount of backlinks, any link pointing to one of your posts will count as a vote for that page—meaning it will be given more weight by Google. This phenomenon is called Link Equity or simply: PageRank. And, ultimately, each backlink that comes from another site counts as a vote for your whole site . . . so quantity matters!
10 tips for improving your backlink profile
So, you’re building links (that’s awesome!). But now what? Chances are that your next big challenge is going to be figuring out how to build a high-quality backlink profile. Here are some tips to help you do that.