By | March 14, 2022
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Unsuccessful link building campaigns happen far too often, and they could be costing you more than just wasted time, money, and effort. Here are the five reasons why your link building campaigns aren’t showing results

Reason 1 – You Don’t Know Who You’re Talking To

Every link building campaign is different but there are many commonalities that all have one thing in common: they fail because you don’t know who you’re talking to. Start by taking a long, hard look at your target audience. How old are they? What do they do for a living? Where do they live? Most importantly, why should they link to you? Write down as much information about them as possible. Get to know who your audience is intimately so you can speak their language and craft content with them in mind. When it comes time to contact these people with an offer, you’ll be ready.

Reason 2 – You Are Asking For Too Much

Link building campaigns are all about relationships. Building strong relationships is not possible if you are asking for too much. You must strike a balance between your value to someone and what you expect in return. Anything more than that will result in no links at all.

Reason 3 – You Offer Nothing In Return

Before you create any link building campaign, make sure you offer something to your readers in return. You will get far more links if people know they’re going to get something out of it! For example, maybe you provide content that helps them do something or provides a value-add like a free eBook. Providing value and not just links is essential for successful link building campaigns.

Reason 4 – There Is No Proof of Value

If you want to build links, especially high-quality inbound links, then you should begin by proving that your content is valuable. As long as Google crawls your site and indexes your pages, it will only be a matter of time before someone decides to take advantage of an easy way to grab free traffic. You need high-quality backlinks coming into your website to drive organic traffic and increase conversions. That’s why it’s absolutely vital that you create unique value for people and provide them with a compelling reason to visit your website. This can be accomplished through creating original content or adding value through commentary in guest posts on popular sites with large followings.

Reason 5 – Content Alone Isn’t Enough Anymore

We have to be honest. There was a time when all you needed for link building was some unique, relevant content and a few great anchor text links pointing to it. But those days are long gone…or should be, at least. Nowadays we need more than just good content if we want our efforts to pay off in an impactful way. In fact, I’d even go so far as to say that when it comes to link building, content is probably only around 10% of what matters most (though it doesn’t hurt). That’s right—the real game changer with links today is PR and outreach.


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